My name is Andrew Van Le.
I’m a person that fell in love with problem solving and the concept of change.
Born in Portland, Oregon to immigrant parents, I knew at a young age that I was different than just about everyone around me. My parents always encouraged me to focus on education, so I was good at school: a quick, eager learner and a natural problem solver. Introverted, I gravitated towards the arts—creatively solving problems, like in math class, but this was more fun. It started with drawing. Then music, then filmmaking, then design and photography, then writing.. essentially storytelling through different mediums.. It all gave me a sense of purpose; an ability to connect with others creatively. The root of all storytelling is connection, and the root of all connection is understanding. Bridging that gap of understanding creates magic.
My perception of art is that it's really the ultimate self-expression from a creative individual. For me as a designer, it is not the ultimate goal to become self-expressive. The end goal is to solve a problem for someone else. And hopefully it looks great...
Research & Analysis
Content & Messaging